2013 Nissan Pathfinder in Manhattan, KS
Just recently, it was announced that The Second City, an improv comedy group from Chicago, was going to help create buzz on the Nissan Pathfinder’s Facebook page by doing improv comedy regarding the 2013 Nissan Pathfinder as well as fans’ submissions.
For those who aren’t familiar with what we’re talking about here’s some background. Recently, The Second City and Nissan joined forces in an attempt to create buzz about the 2013 Nissan Pathfinder. Both parties invited fans to take part in “An Improv-tastic Road Trip” which was built around the Nissan Pathfinder. This all took place on Monday, August 20, 2012.
Once all was said and done The Second City had created, edited and published more than 50 different music videos in a mere 12 hour span! This is impressive for more reason than one, who knew you could come up with more than 50 different songs about a sport-utility vehicle?
These 50 plus videos also received a warm welcome from Nissan enthusiasts as the Nissan Pathfinder Facebook page received almost 6,000 visits throughout the day(August 20). Not only that, but the videos created by The Second City received more than ten-thousand views in a one-day span. Other social media outlets were also blowing up, including Twitter which received nearly 1.5 million impressions!
Tom Yorton, CEO of Second City Communications, talked about this Social event, stating that, “Nissan is no stranger to innovation and we’re excited that they selected Second City Communications as a partner to help generate buzz for the all-new 2013 Pathfinder. This campaign will be fun, energetic and bold.”
For more information on the 2013 Nissan Pathfinder in Manhattan, KS contact the sales experts at Briggs Nissan. Although the 2013 Nissan Pathfinder hasn’t arrived to our showroom yet, you can find several other Nissan Pathfinders in Manhattan!